BGM SERIES 01 / JULY 31, 2026
Reel 01 & its BGM variations
Watch original Reel ↗3M+Reel views
516.2KLikes
1.1KComments
TOTAL ACROSS THE BGM SERIES
6MOrganic views
4K+Followers gained
Combined results from videos developed around this Reel’s BGM.
Bijala / Short-form content
Spot the trend.Shape the story.Scale the format.
I lead social media marketing strategy and content production for Bijala, with a focus on spotting relevant trends and developing repeatable video formats.
01Two tracks.
Two tracks.
Repeatable organic reach.
I developed video variations around each Reel’s BGM, extending the creative idea into a series. Together, these examples show how a music choice can become a repeatable content direction.
100% ORGANIC · NO PAID ADVERTISING
BGM SERIES 02 / AUGUST 9, 2026
Reel 02 & its BGM variations
Watch original Reel ↗75.4KReel views
8.6KLikes
8Comments
TOTAL ACROSS THE BGM SERIES
500KOrganic views
400+Followers gained
Combined results from videos developed around this Reel’s BGM.
Series totals, follower gains, Reel views and organic-only distribution provided by the project owner. Series totals include the videos developed around each BGM; individual Reel views are shown separately and should not be added again. Likes and comments are public Instagram snapshots reviewed September 26, 2026.
How I explored a social media
narrative for Bijala.
Content positioning for a Buddhist jewelry brand.
I see Bijala as a Buddhist jewelry brand. To me, the appeal of both religion and jewelry goes beyond practical function. I felt the content needed to connect through emotion, aesthetics and artistic resonance.
Finding viral content with emotional and artistic appeal.
I explored a large volume of content with that emotional and artistic quality. Among the videos attracting strong attention, I kept noticing a common thread: highly recognizable background music.
Editing Buddhist imagery and Bijala jewelry to recognizable BGM.
I used the music to shape short, visually expressive edits, intercutting religious imagery with Bijala jewelry. My aim was to tie the three layers together: the emotion of the music, the meaning of the religious imagery and the aesthetic of the jewelry.
Testing BGMs and creating more videos with the strongest performers.
I tried a wide range of BGMs and used performance data to decide which ones to keep. When a track performed well, I created more videos around it, carrying the same musical identity into new visual edits.